Jan Southern – Medium

Pinned

Jan Southern

I Grew My Business by 400% in 4 Years

Running a business is a true joy. It is also frustrating, agonizing and downright terrifying at times. Am I right?

3 min readSep 2, 2023

--

I Grew My Business by 400% in 4 Years

--

Jan Southern

Conversion Over Vanity Metrics

So you want more traffic to your business? Of course you do!

4 min read1 day ago

--

Conversion Over Vanity Metrics

--

Jan Southern

WHAT GOT YOU HERE, WON’T GET YOU THERE is right.

When I stumbled upon the phrase “What got you here, won’t get you there,” during a recent podcast, it struck a chord with me. It not only…

3 min readMay 3, 2024

--

WHAT GOT YOU HERE, WON’T GET YOU THERE is right.

--

Jan Southern

Do Your Really Know Your Brand?

What is behind your company brand? Do you know what your customers think of your brand?

4 min readMar 10, 2024

--

--

Jan Southern

These 3 things will change everything.

As I work with businesses who advertise in our magazines, I often have to help them first figure out what it is they want to say about…

2 min readMar 10, 2024

--

These 3 things will change everything.

--

Jan Southern

Print is Dead?

As a young girl in the pre-internet era, I loved magazines. I read them cover to cover, soaking up all the useful information as well as…

3 min readMar 10, 2024

--

Print is Dead?

--

Jan Southern

Navigating Uncertainty: How Marketing Plays a Role

Do you ever wonder why a company like Geico continues to advertise? They are a household name so why do they spend millions of dollars on…

4 min readJun 10, 2023

--

Navigating Uncertainty: How Marketing Plays a Role

--

Jan Southern

It’s Okay to Move the Goalposts!

Evaluate Your Business Goals Throughout the Year to Succeed

4 min readApr 3, 2023

--

It’s Okay to Move the Goalposts!

--

Jan Southern

Scared of a little competition?

True story: I never played sports as a kid because I despised competition. I wanted to be the star and dominate whatever I was doing. If I…

4 min readMar 20, 2023

--

Scared of a little competition?

--

Jan Southern

More Creating. Less Consuming.

Let me describe a scene to you, and I’m calling myself out on this one. It’s 5 a.m. My feet are propped up on the couch, where I’m drinking…

4 min readFeb 16, 2023

--

1

More Creating. Less Consuming.

--

1

Jan Southern

Jan Southern

Jan Southern is owner of J. DelSUR Marketing Group. She has 30 yrs. of marketing & leadership experience, holds an MBA & a Doctorate in Public Administration.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams